I'm going on 10 years in this industry yet I still don't know much about marketing OR advertising. I directed these spots a year ago and they are just now being released. It doesn't make sense to me now, and I don't care to make sense of it, but here they are with all their glory.
It is worth mentioning that while the client was easy to work with, these spots (two more to come) were extremely hard to push out the door due to assets limitations, technical difficulties, personal hardship, you name it, we lived through it.
A sincere THANK YOU to the artists and management team at Smoke&Mirrors NYC for taking a chance on me and giving me the opportunity to work with them on this job.
Here's a sneak peak of the remaining spots too: